DETERMINANTS OF STUDENTS’ PERCEPTION TOWARDS CHOICE OF CAREER IN BUSINESS EDUCATION

E. J. Edokpolor, O. O. Enokeran

Abstract


This research specifically investigated the factors that determine students’ perception towards choice of career in business education. Based on this specific objective, one research question was asked and three corresponding null hypotheses were formulated. A survey research design was adopted for the study. A four-point scaled questionnaire was used as the instrument for data collection. A sample of 286 undergraduate students of business education from the three federal universities in south-south, Nigeria participated in the research. The instrument was validated and reliability coefficient obtained using Cronbach’ alpha method was 0.66. The research found that there are factors that influence students’ perception towards choice of career in business education. Consequently, the authors drew a logical conclusion, and it was recommended, among others, that federal government should endeavour to formulate policies and implement advocacy programmes in order to enhance students’ perception towards the choice of career business education.

Keywords: business education, career choice, student‘s perceptions.


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References


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